Tobias & the Bear was launched in 2014 when as two first-time mums, friends and fashion industry colleagues, we had a vision that we could do something different for boyswear, creating a collection of baby leggings that really bucked the trend for stiff fabrics and conventional ‘blue V pink’ colourways. The search for our own babies had been limited and expensive, shipping the few pairs we discovered from all over the world. We wanted to try and do it ourselves.
It took ten months to launch our first designs and there wasn’t a blue tractor in sight. Instead, we created a playful world of foxes and bears for our boys, Tobias Fox and Arlo Bear, the namesakes and inspirations behind the brand.