Looking after our kids and their future is important to us. As a business, this means we do a few important things, but the biggest, and the simplest, is that kindness always comes first.


We make sure our clothes are comfortable. When we first launched Tobias & the Bear, we did so because we couldn’t find any comfy clothes for our baby boys so we set about designing and manufacturing the softest cotton leggings around and took it from there. To this day, if the fabrics aren’t delicious and buttery, gentle to skin, and get even softer with washing, they don’t make the cut.


We use organic cotton. It’s kinder to children’s skin, and kinder to the environment. This is because growers of organic cotton don’t use harmful or toxic pesticides and are forbidden to use genetically engineered seed too. They are credited with a method of farming that has a low impact on our planet and that sounds pretty good to us.


Natural rubber

Our rain boots are the most sustainable they can be, using 40% natural recyclable rubber. The boot box is made from recycled materials and is also recyclable and the inks used are all PVC and phthalate-free.


We’ve reduced waste by removing our tissue paper and stickers and replacing our plastic polybags with a recyclable luxe version so everything still feels special. Gift boxes are recycled (and recyclable) and we treat larger orders with the gift of a recycled cotton shopper for that essential Bag for Life option. We are also in the process of replacing our postal bags with biodegradable alternatives.

Water-based inks

We print with water based inks to make sure we’re kind to the softest of skin and to our fragile planet. This means our inks don't contain any harmful PVC or phthalates which are not only harmful to the environment but are also linked to numerous medical issues. By choosing water-based, we don't lose out on quality but we do have a much kinder end result.


We’re cool and we’re cute but we’re also FUN because we really believe that a playful world is a happy, kind world. We hope that our family of prints - of foxes and bears, badgers and fawns - help in some small way to create a happy and fun environment.