Tobias & the Bear is a British baby and childrenswear brand, established 2014. A playful world of unique, comfy and enviable baby & kidswear, made with love and care for your little ones and the world they live in. Designed to last and be passed down, each piece is destined to tell a story.

We create organic essentials that are elevated from the norm, making the everyday special. Our customer reviews are testament to how loved the brand is by parents and gifters alike. 

We’d love you to join our affiliate programme and help tell the story of our brand.

 How to join